SEO (Search Engine Optimization) is the process of improving a website so that it can rank higher in search engine results such as Google. SEO focuses on helping search engines understand a website and helping users find relevant information easily.SEO includes several important activities, such as:Keyword ResearchOn-Page SEOTechnical SEOOff-Page SEOLocal SEOContent OptimizationLink BuildingA well-optimized website has a better opportunity to attract relevant organic traffic from search engines.